A custom platform that brought partner data into one place, automated communication, and made workflows predictable.
Landwärme's off-the-shelf CRM was enough at first, but it couldn't keep up once the customer base grew explosively and administration got more complex — the manual processes became too resource-intensive.
Partner data arrived through four different channels, mostly by email, which made it impossible to track. There was no off-the-shelf product on the market that handled all of it in one place.
In a collaboration between Landwärme and Alias Innovations we created a unique platform, a so-called Business Portal, specifically designed to address the challenges outlined above. Alias Innovations took a collaborative approach, working closely with Landwärme's stakeholders to understand their needs and ensure the platform was tailored to meet them.
In developing a solution, we identified the bottlenecks preventing Landwärme from operating effectively. The main problem was that the company received customer information mainly by email, rather than in a standard format — and to make matters worse, this information was stored across four different systems, making it hard to track and impossible to give customers proper feedback.
The solution was a central communication platform with an online validation system: the Businessportal.
The portal was designed to receive customer data in a consistent format, through a single interface. We created a customer-side and a company-side interface, complemented by an online validation system — customers could easily upload and submit the required data, while built-in monitoring ensured no incorrect information entered the system. This reduced Landwärme's administrative workload and minimised errors.
We built automations into the platform to make routine customer communication smoother and avoid extra administrative burden from regular updates. We also added an online marketing system, allowing Landwärme to keep a personalised, flexible relationship with their customers — increasing customer satisfaction.
Through the portal, Landwärme automated several key processes, including customer registration, data validation, and document handling. These features streamlined internal operations, reduced the risk of dropped tasks, and significantly lowered administrative costs.
The launch of the Businessportal was a significant success for Landwärme, delivering tangible benefits both for the company and their customers.
revenue in 2020
revenue in 2021
revenue in 2022
Customer satisfaction surveys showed that the Businessportal greatly enhanced the overall customer experience. Customers appreciated being able to submit and manage their data at any time, plus the seamless communication and support provided through the portal — the built-in FAQ section and marketing updates further contributed to positive feedback.
By automating many core administrative processes, Landwärme handled the surge in customer data without significantly expanding their workforce. The automation reduced the risk of human error and helped eliminate dropped tasks, freeing resources for growing the business rather than managing admin.
The efficiency and scalability the Businessportal provided let Landwärme keep growing its customer base without being constrained by administrative limits — with more streamlined operations, the company pursued new business opportunities and grew revenue significantly.
Automating data handling and validation reduced errors in data entry and processing that had previously been a significant challenge — improving the accuracy of customer data and cutting the time spent on manual corrections.
„Working with Alias has been marked by a high level of commitment and flexibility from the very beginning. We always felt that our special, sometimes short-notice requests and needs were understood in their full complexity, and then answered with a functional solution tailored to our system.”
„It's not just the technical method and expertise, but also the pleasant and productive brainstorming and human interactions that make for a positive service experience.”
Let's start where we did with Landwärme: with a conversation about your processes.
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