Running a large vehicle fleet business means constantly juggling contracts that are never quite alike: different financiers, different pricing and valuation rules, different fee structures — and a new contract shape shouldn't mean waiting for the next software release.
The business needed one system instead of many scattered tools and spreadsheets: CRM, sales, vehicle and service records, finance, reporting, notifications and access control were split across separate tools, and vehicle telemetry — location, engine diagnostics, tyre pressure — sat completely outside any of them.
On top of that, a constant stream of paperwork — dealer offer PDFs, leasing documents, incoming and outgoing invoices — needed structured data pulled out of it by hand, one document at a time.